Client

Ethias

Ethias is one of the largest insurance companies in Belgium, founded in 1919, with its headquarters in Liège. The company offers a wide range of insurance products for individuals, businesses, and governments, including car, fire, health, and liability insurance.

Ethias is known for its customer-oriented approach, transparency, and simple products. With a focus on ethically responsible business practices and digitalisation, Ethias provides innovative solutions and has a strong reputation as a reliable and accessible partner, particularly in the public sector..

2 929
Employees

1919
Year of establishment

41
Offices

€ 3,373
Billion turnover

Event

Brokers' drink

A surprising New Year's drink, underground. The guests were welcomed with champagne in the remains of the Coudenberg Palace, once the most beautiful jewel in the crown of Emperor Charles, now an interesting archaeological site with stunning vaults.

We cross the King's Square underground to emerge at the BELvue Museum, which offers a contemporary and original perspective on the Kingdom of Belgium. A perfect setting for an engaging networking evening.

16 January 2025

Coudenbergpaleis //

BELvuemuseum

Guest: 200 brokers

Objectives

The brokers' drink is an opportunity to thank and acknowledge the insurance brokers of Ethias for their valued performances.

Relationship management and networking.

Creating an informal and inspiring setting provides an ideal opportunity to strengthen the ties with the agents. Additionally, it gives them the chance to network with each other and exchange experiences..

Inspire and look ahead.

The combination of historical elements with a modern setting symbolises looking forward to a successful year, while also showing appreciation for the past. This theme highlights the shared growth and future vision of Ethias and its brokers.

Involvement.

By choosing unique and prestigious locations such as Coudenberg and the BELvue Museum, Ethias emphasises its identity as a professional, innovative, and reliable partner. The event not only strengthens the connection with the brand but also leaves a lasting impression.

Een kijkje in de prachtige tunnels onder het plein in centrum Brussel

Coudenberg Palace

The Coudenberg Palace in Brussels offers a unique and historic setting for a networking event, where guests can walk underground through the fascinating ruins of the former royal palace of the Dukes of Brabant. The combination of impressive archaeological remains, atmospheric lighting, and the exclusive, intimate setting creates an unforgettable experience that stimulates conversation and adds a special dynamic to the event.

Moreover, the palace is located in the heart of Brussels, easily accessible and surrounded by other iconic locations, making it a prestigious and original choice for a high-end networking event..

BELvue Museum

The BELvue Museum, which is directly connected to the Coudenberg Palace, offers a stylish and inspiring environment for a networking event, with its modern decor and engaging exhibition on Belgian history and democracy.

The combination of historical significance and contemporary elegance makes it a perfect location to host guests in a culturally enriching atmosphere. Additionally, the museum features a beautiful atrium with views of the Royal Palace, which adds an exclusive and prestigious character.

The central location in Brussels and the opportunity to combine the event with a visit to the Coudenberg Palace make it an attractive choice for a successful networking event..

What has particularly stuck with me are the reactions of both the colleagues and the external guests.

The original choice of location was executed in such a way that the diverse venue for the reception and the main event was a hit..

I also did not experience/notice that so many people were organisationally involved with the whole event, which means that the guests were able to fully enjoy the event, and that is, of course, the main thing for me..

Given the specificity of the location, it was difficult for me to assess how our number of guests would fit in here, but in hindsight, the trust we placed in you regarding the proposal was completely justified and very well elaborated.

Kris

Head of Sales Corporate - North