Client

VINCI Energies Belgium

Pioneer of the energy transition and digital transformation. Over time, VINCI Energies has developed across the globe. Today, it is one of the key players in the industry, infrastructure, services sector, and telecommunications..

2 929
Employees

12
Brands

56
Business Units

€766
Million turnover

Event

'We are Europe'

26 march 2024

Skyhall by Brussels Airport

Guests: 650 clients

A glimpse into Europe and its inhabitants through the eyes of Lieve Blancquaert. The guests were treated to a multimedia exhibition, an impressive photo book, and a captivating documentary series in which vibrant stories, strong opinions, and existential questions illustrate what it feels like for these Europeans to be part of their beloved region..

Chef Seppe Nobels and his multicultural culinary brigade from the Instroom Academy introduced the guests to their fusion kitchen and took them on their personal journey.

Gerechtje klaargemaakt door topchef Seppe Nobels

Objectives

A customer event offers companies a unique opportunity to strengthen relationships with their customers and position their brand in a personal and impactful way. For VINCI Energies, it was important to:

to put customers at the centre.

The main objective is to thank customers and emphasise their importance to VINCI Energies. It is self-evident to build long-term relationships and establish valuable partnerships..

to inspire and to connect.

Create a unique experience to leave a lasting impression.

to showcase operational excellence.

A perfectly organised evening for the top clients that embodies the company's vision.

Een Led wall met een afbeelding uit de expositie van Lieve Blancquaert

Unique collaboration

with Lieve Blancquaert

Project 'We are Europe': compelling stories and portraits from 27 European cities, focused on Europe's greatest challenges and pride. Integration of VINCI-initiated questions in interviews:

What do you think is the biggest challenge in the world today?
How do we solve this??
Result: an inspiring story and unique film aligned with the values of VINCI Energies.

Menu by Seppe Nobels

Seppe Nobels presents a sustainable and innovative menu
Chefs from Instroom Academy connect with 'We are Europe' and VINCI Energies' focus on sustainability and integration
Seppe Nobels shares his insights on a human-centred approach.

My creative vision for the event was to highlight the human side of VINCI Energies, a company that at first glance seems very technical, but ultimately revolves around people and their shared pursuit of a balanced and sustainable life on this planet.

This aligns perfectly with the objectives of VINCI Energies, as both the company and the 'We Are Europe' narrative focus on addressing common concerns, fears, desires, and dreams.

The biggest challenge – and at the same time the most rewarding aspect – was bringing together the voices and stories of people from across Europe with the mission of VINCI Energies. This created a narrative that resonated deeply with both the company and the public.

Lieve Blancquaert

Marc Lemaire

CEO, VINCI Energies Belgium

How did you experience the collaboration with Open the Fridge?

"Collaborating with Open the Fridge is always an effortless and inspiring experience. What stands out most about their approach is their ability to truly understand our vision and translate it into unique, bespoke events that leave a lasting impression..

What I value most is their personal approach and flexibility. No matter how great the challenge, they tackle each project with passion and a positive attitude, ensuring that every event reflects the values and ambitions of our company."

What feedback did you receive from the customers about the event?

"Most people said it was the perfect combination of all the elements that made this event extraordinary. ‘We Are Europe’ in the iconic Skyhall in Zaventem, with Chef Seppe Nobels and photographer Lieve Blancquaert, created a perfect mix of inspiration, art, and hospitality. Every detail radiated purposefulness and care, making it an event we will remember for years to come."

Were there moments or elements of the event that stood out for you??

"For me personally, it was of course Lieve Blancquaert. Her 'We Are Europe' exhibition was deeply moving and offered a poignant perspective on unity and diversity, which beautifully aligned with the theme of the evening..

We had asked Lieve to ask a number of specific questions for us during her journey through Europe. The result was an impressive film, rich in content and full of emotion, which perfectly completed the story we wanted to tell with this event."

Profielfoto van Marc Lemaire, CEO van VINCI Energies

Wendy Verheyden

Communications Manager, VINCI Energies

What was the most challenging part of this event for you and how did the Open the Fridge team support you?

"The aim was to ensure that the event reflected VINCI Energies' vision in the areas of innovation, collaboration, and impact. Organising it in the iconic Skyhall in Zaventem, a symbol of connectivity, and integrating Lieve Blancquaert's 'We Are Europe' exhibition and Chef Seppe Nobels' talk on sustainability and inclusion required careful planning and creativity..

Open the Fridge successfully brought this vision to life with an event that thoughtfully reflected our values and fostered meaningful connections between our guests."

How would you describe the communication with Open the Fridge?

"The communication between VINCI Energies and Open the Fridge was smooth and constructive. Their team is proactive, responsive, and attentive. They ensure a clear exchange of ideas and updates, keeping us well-informed throughout the entire process. Their openness to our vision, combined with thoughtful insights and creative suggestions, makes the collaboration both effective and enjoyable."

Were there moments or elements of the event that stood out for you??

"The heartfelt speech by chef Seppe Nobels about his work with refugees added a personal and inspiring layer to the evening. The choice of the Skyhall in Zaventem as a location, with its symbolism of connection and progress, created a breathtaking atmosphere."